Let me be honest here!
I got the GOSH SOFT ’N SHINE LIP BALM just because of the color, since it has the exact undertone I was looking for ♥ Have never tried GOSH balms before and had no idea how they would work on my lips.
Actually, I haven’t even swatched it in the store and thought it was more of a sheer lipstick rather than a balm. (hashtag “fast buyer”)
So, the one I own is in 34 Perfect Plum.
And let me tell you, I’ve noticed reaching out for it every single day recently. What I really like about it is that it’s beautifully pigmented for a lipstick & glides on making lips super soft like a balm. Goes gorgeous with a variety of eye makeup looks as well!
The only down side is that it actually requires retouches throughout the day quite often – not very long lasting! However, it does not claim to be..so we’re not misguided here in any sense!
For those of you being a fan of tinted lip balms – this is definitely a MUST HAVE! (Plan on getting it in other shades too).